The End of Green Washing, by Peggy Hall, EVP, PHCC of California
Submitted by PHCCcali_admin on Thu, 12/15/2011 - 11:29am
via Green Building Pro
Proven environmental credentials are fast becoming a prerequisite for materials evaluation and selection. Replacing the seemingly endless flow of unfettered Greenwashing claims saturating the marketplace. A movement has begun to formalize a process of evaluating the environmental benefits and cost of Green building materials. Many European nations are closing in on requiring Environmental Product Declarations (EPD), a universal system of evaluation based on third-party comparison of data across pre-established categories, and the notion is also gaining traction in the U.S. A small handful of North American companies have emerged as leaders in the transparency movement, securing EPD as a demonstration of their environmental commitment.
Courtesy CBIA
